Axiom Works · Fixed-scope service

10-Point Website & Conversion Audit

Up to 6 pages · scored against a versioned rubric · delivered in 3 working days · £99 one-off

Enquiry-first — no checkout on this page

What you get

A short, evidence-tied read of your public website: what a first-time buyer sees, where they hesitate, and the three fixes worth doing first. Every point is scored from something observable on your site — never generic advice.

Scorecard — 10 points, 50 total, one line of evidence per point.
Top 3 priority fixes — ordered by impact-per-effort.
Honest exclusions — what we checked that was already fine, and what we couldn't see.
Limitations — pages inspected, audit date, out-of-scope list.

How it is scored

#	Point	What is checked
1	Proposition clarity	Can a first-time visitor state what you sell and for whom within 5 seconds?
2	Primary call-to-action	One obvious next step, visible without scrolling?
3	Offer specificity	Deliverables, scope and price discoverable without emailing you first?
4	Trust & compliance signals	Terms, privacy, refund/cancellation, trading identity visible?
5	Enquiry-path friction	Form vs mailto vs checkout; number of fields; dead links
6	Technical basics	Page title, viewport, indexability, internal-link integrity
7	Proof of work	Samples, case studies, or prior deliverables shown?
8	Pricing transparency	Is the buyer's commitment discoverable pre-contact?
9	Next-step clarity	After contact, is what happens next stated?
10	Claim honesty	Are claims verifiable / free of inflated guarantees?

A real worked sample

We publish a genuine worked audit — a real live site scored with this exact rubric — so you can judge the deliverable before you buy. The sample also shows a finding we later corrected after independent verification: an audit should not ship a finding that has been falsified. That is the standard we hold our own reports to.

Price & scope

£99 one-off

Up to 6 pages of your public website.
3 working days from you confirming the site URL (and, optionally, any stats you want considered).
One factual-correction round included. No scope creep.

Honest limits

No promises of traffic, rankings, leads or sales. The audit improves clarity and friction; it does not guarantee an outcome.
Read-only: we never touch your site, never request credentials, never change a page without your approval.
Not a fit for: enterprise CRO/analytics programmes, sites behind a login, or anything needing account access.

How to start

Email the site URL and we will confirm fit and the delivery date before anything is charged. No payment link is sent until scope is agreed.

Enquire about the £99 audit